Arla launches new campaign to celebrate organic milk range


Arla, the farmer-owned dairy company, has launched a new campaign, ‘The Might of Nature’. The campaign promotes its first branded organic range, which launched in November last year, with the aim to make organic milk accessible for all.

The TV ad, ‘The Deal’ which was produced by Pretty Bird aired in the UK on Monday 20th February with spots during ITV’s Loose Women and Emmerdale.

Shot on one of Arla’s own organic farms, the ad shows how ‘The Might of Nature’ and the care of the Arla organic farmer come together in a bottle of Arla Organic Milk.

Illuminarium provided the rain effects, precision water drops for the macro segments and atmospheric mist for the early morning shot.

As all the locations were remote, without power or running water and shooting was done on a tight two day schedule, we were required to be light on our feet and highly mobile. Using a petrol driven pump and gas powered smoke machines allowed us to avoid hindering the fast moving film unit with lengthy setups and keep everything on schedule.